End of Google Universal Analytics is fast approaching now. On July 1, 2023, one of its most common instances of Google Analytics (Universal Analytics) will be going away. It will be replaced with the new Google Analytics 4. All WordPress websites will need a configuration change to allow the data to be captured. Along with this the existing Google Universal analytics will need to be migrated over to the new GA4 type. Worried about this, don’t be, for £45 we take care of everything!